Thursday, August 23, 2007
FBO: 'Dissecting Iowa State's New Helmets'
The Iowa State Cyclones, a football team searching out an identity, is bringing back its retro '70s cardinal colors and putting up three options for its 2007 helmets for fans to choose. Neat idea. But then again, looking at the choices, does it really matter? Three iffy choices -- why not see what the fans will like, that way maybe they'll buy more merch and go to games?
Well, we'll play along.
All three helmets go with simple white -- a very retro call in the ever-growing trend toward charcoal, black or ultra-reflective helmets to stress how macho the team is. THE FBO ENDORSES THE DECISION. The three styles are all from the same ilk -- simple gold and cardinal logos with 'ISU,' 'I-State' or a cursive 'Cyclones.' The latter is a no-go. Cursive works only for 'Cal' and 'Ucla' -- Florida's 'Gators' cursive helmet looks like a slow child of the athletic director in 1966 drew it, and Tulsa's cursive 'Tulsa' is a 'Ucla' rip-off. 'I-State' is dumb, so that leaves us with 'ISU.' It's easier to read from a distance and doesn't try to be too cute.
But here's a question, why not 'IS'? Drop the 'U' for university, and go with the new slogan to sell season tickets. 'TO BE OR NOT TO BE A CYCLONE FAN? YOU KNOW YOU IS!' With the 'IS' part using the logo of the helmet.
Another interesting alternative would be to simply write 'TEAM' on the helmet.
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