FBO: 'Lions' Sort of New Look'

According to the Detroit Lions' website, which we peruse regularly, last year's 0-16 team has unveiled a "new comprehensive brand." That may or may not come with a Matthew Stafford taken as the #1 pick in the NFL draft this weekend, but it certainly comes with one of the most subtle changes in an NFL helmet since, oh, the Arizona Cardinals had to tell reporters they changed their Cardinal logo a few years ago. No one had noticed. (We wrote about in our Super Bowl preview.) Yes, the lion is a little fiercer, despite his winless record, but blink and you wouldn't have noticed a change.

Note the chronology of Lions logos:

1952-60 (this isn't a joke)

1961-69

1970-2002

2003-2008

Another thing to note.

The font treatment of the written 'Lions' is italicized. They seem as proud of that. But, per FBO rules, two is a trend, and following an Oklahoma politician's pleas to italicize the 'Oklahoma' on the Oklahoma state flag, we're wondering if something's a foot that misinforms certain 'leaders' of secondary places/teams trying to get a bigger marketability into believing that italics alone make words stand out more.

Italics only make sense when select words of a bigger phrase, sentence or paragraph are italicized.

For effect, re-read that last sentence with all italics:

Italics only make sense when select words of a bigger phrase, sentence or paragraph are italicized.

Or with a key word italicized:

Italics only make sense when select words of a bigger phrase, sentence or paragraph are italicized.

--> The FBO will not ban or suspend the Detroit Lions, and does applaud the restraint from changing their Honolulu blue home jerseys to tough guy black.

FBO Admin Mobile/Semi-Permanent HQ -- Brooklyn, NY